The Marshall Islands fisheries department is pushing two initiatives that could transform the country’s engagement in the multi-billion-dollar commercial tuna fishery in the region.
One initiative, to gain access to the lucrative European Union (EU) market, has long been desired by industry.
The other, the fisheries department’s aim to gain a bigger piece of the tuna revenue pie, is likely to cause industry concern, at least in the short-term.
Gaining access to Europe would require the establishment of the first “competent authority” in the Marshall Islands (RMI) that, once in place, can facilitate fish exports to the European Union, the world’s largest seafood market.
A competent authority is an entity that provides independent verification through inspections of vessels and processing plants, laboratory testing, and catch documentation to confirm that tuna catches for export meet EU requirements. The EU requires seafood exports from the RMI or other third countries to meet compliance requirements through a recognised competent authority.
“The key is to establish national standards that meet international standards,” says Marshall Islands Marine Resources Authority (MIMRA) Director Glen Joseph, who is pushing the competent authority process forward.
Majuro has established itself as a hub for the tuna industry in recent years: over 300,000 tons of tuna was transhipped through Majuro in 2018. It was worth close to half a billion dollars at last year’s world market prices.
Industry players have encouraged the Marshall Islands to establish a competent authority to expand export options for the tuna industry, which now exports to markets in the United States, Canada, and Asia.
It will pilot Marshall Islands participation in the entire value chain of tuna from the sale of fishing days to vessels to the delivery of tuna tonnage to processing plants.
The Parties to the Nauru Agreement (PNA) Vessel Day Scheme (VDS) has revolutionised island management of and engagement in the purse-seine fishery since it came into play in 2010. Mr Joseph says the VDS is a platform that allows for greater participation by individual PNA members or groups of islands. At the moment, the Marshall Islands, through MIMRA, sells several thousand fishing days annually to fishing companies, sales that generate around $25 million annually.
But Mr Joseph wants to move the Marshall Islands beyond simply selling fishing days to engaging in additional steps in the chain from catch to processing – all of which contribute a piece of the multi-billion-dollar value of the tuna industry in the Pacific.
Both the competent authority and participation in the tuna value chain are “opportunities we can harness and cater for”, Mr Joseph says.
“We can use them as leverage to catch more benefits [for Marshall Islands]. The Vessel Day Scheme itself gives us the confidence and leverage to participate throughout the value chain.”
PNA’s establishment of its brand and marketing arm, Pacifical, is a prime example of how the islands can gain greater benefits, says Mr Joseph. Pacifical has co-branded with global tuna companies to distribute sustainably caught tuna from PNA waters into a range of markets, including Australia and Europe.
“If the competent authority is done right, tuna boats can off-load in Majuro and participate in direct market access [to the EU],” Mr Joseph says.
MIMRA has engaged an expert on competent authority operations and is beginning the steps necessary to establish the entity for the Marshall Islands. Currently, four Pacific nations have competent authorities: Fiji, Kiribati, Solomon Islands, and Papua New Guinea.
While the competent authority has long been promoted by industry because of the obvious export opportunities it opens up, there will likely be less enthusiasm from industry for increased Marshall Islands participation throughout the tuna value chain.
When PNA began full implementation of the VDS for the purse-seine industry 10 years ago, there was strong push back from certain parts of the industry and governments of distant-water fishing nations that did not like the changed management environment, which included the islands gaining a substantially larger slice of the tuna money pie. Revenue for the nine participating PNA islands has risen from $60 million in 2010 to close to $500 million last year.
“Now, vessels are paying us to access a portion of the value chain [fishing days],” Mr Joseph says.
“We want to take an integrated approach to fisheries development.”
MIMRA’s idea is that, instead of deriving revenue from only sale of fishing days, it can generate value – revenue – from the tuna resource at every stage in the process from catch to processing.
MIMRA’s concept for fuller participation is in line with “rights-based management”, which is what the PNA group has brought to the purse-seine fishery and is now developing for the longline industry.
“Some say, ‘You’re dreaming’. But these are our fish, and we want to take them to market. Some people said the VDS was a crazy idea. But look where we are today,” says Mr Joseph.
He pointed out that trading of fishing days among PNA members and pooling days together to give fishing vessels access to multiple zones, which increases the sale value of fishing day, are all working.
“Now, we are looking at trading rights,” he says.
“It’s a trial. We’re putting our neck out to see if it works. If we don’t try, we’ll never know.”